A hub for self-expression, this blog began as a way for Laila to share her inner world and is now growing into a digital home for thoughtful reflection, visual storytelling, and cultural nuance.

Rooted in her experiences as a British Punjabi woman, this space weaves together fashion, food, and the visual arts into a rich tapestry of ideas. It’s a place for curiosity, creativity, and for finding beauty and meaning in the details.

Whether you're here to explore the anthology or simply read something that gets you—welcome.

About Laila

Laila Qadira is a writer, designer and all-round creative. After starting her career in the insurance industry, she made the leap into entrepreneurship to pursue more meaningful, expressive work. Now, she’s building her own fashion label, one that redefines traditional clothing by reimagining South Asian heritage, through a contemporary, multicultural lens.

Her work is rooted in storytelling, and a desire to create spaces (online and off) where identity isn’t just explored, it’s celebrated.